Who we are

For years, we have taken care of people with great passion: discover who we are and our story.


Selectiva Spa was founded in 2001 and is owned by the Paglieri Group, a prestigious Italian entrepreneurial company that has been a leader in personal and home care for over 130 years. The success of Selectiva was immediate: within a few years, the company acquired the market leadership in the gourmet segment for the home care, hydration and body perfume categories, and boasts a highly selective distribution in the perfume channel both in Italy and abroad. Selectiva Spa exports to over 50 countries and, for some years, has been at the forefront of the niche perfume segment with a high-quality project: the Paglieri 1876 line.

Aquolina is launched

Selectiva launches ​Aquolina​, establishing itself as the world leader of the gourmet in perfumery. The brand makes a strong point of its 100% Made in Italy identity and conquers consumers thanks to its iconic and enticing packaging, the original red pepper that characterizes the logo and fragrances which are true to ‘taste’ and long-lasting on the skin.

The family grows

Selectiva expands the Aquolina family by introducing the ​Perfumed Water Body​ line, with intense and engaging fragrances.

Pink Sugar is launched

The ​Pink Sugar​ line is born: a sweet and feminine fragrance characterized by a gorgeous and unmistakable pink and white packaging. The perfume successfully conquers the United States, Russia, Japan, France and Italy.

Unique fragrances

Aquolina is confirmed as leader of the home care, hydration and body perfume segments. The brand’s products are a firm favourite as unique gifts.

An exclusive collection

The exclusive collection of ​Paglieri 1876​ fragrances is born: six intense unisex Eau de Parfum inspired by tales of travel in the most fascinating Italian cities. The essences are dedicated to a refined audience, lovers of beauty, culture and Made in Italy. Each perfume is characterized by elegant and exquisitely designed packaging, inspired by the art and culture of the city it represents.

Macaron, indulgent shower gel
The Macaron by Aquolina body wash line is born. The new collection is inspired by the irresistible sweetness of the French delicacies: five original and super chic fragrances obtained with the exclusive Jungle Essence method, a process that reveals new olfactory facets of the original raw materials.
New sophisticated fragrances

Selectiva launches the ​Notebook​ collection: five modern and sophisticated fragrances evoking emotions and memories: one unisex perfume, two for women and two for men, each characterized by a unique blend and personality. The elegant packaging is inspired by notebooks and every nuance reflects the elegance of the fragrance it encloses.

Today...and tomorrow
Selectiva 3.0

A restyling of design, products updated with innovative and intricate formulae, and with careful attention paid to eco-sustainability. Selectiva renews its brand identity without sacrificing the fundamental essence of its nature. And that's not all: the house commits to a 360 ° relaunch through online communication for an increasingly digital and 3.0 future.

Discover the products
which have made our history

Something for every occasion. Let yourself be won over by our decidedly unique perfumed collections.

emozioni golose
Pink Sugar:
dolce e femminile
Paglieri 1876:
esperienze uniche

Exciting and colorful: discover out magazine!

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